About Me

My journey began in the graphics industry, where I discovered my passion for connecting businesses with their ideal customers. Over the years, I've had the privilege of leading marketing teams, managing multi-million-dollar budgets, and launching campaigns that consistently exceeded revenue targets.

What sets me apart:

Strategic thinking with hands-on execution – I don't just create plans; I roll up my sleeves to make them happen
Data-driven approach – Every strategy is backed by insights, every campaign is optimized for results
Industry expertise – Deep experience in natural products, health & wellness, and specialized B2B markets
Team leadership – I've built and managed high-performing marketing teams

When I'm Not Strategizing Your Next Campaign…I'm a Colorado native who finds my best ideas come when I'm not actively looking for them - usually somewhere in the mountains. My husband and I are raising our two kids who keep us grounded and constantly laughing (and driving to and from the soccer fields). When I'm not chasing after them, you'll find me drinking iced coffee, perfecting my downward dog, or soaking up the backyard sunshine with Alfred - our 120-pound rescue pup.

Engagement Options

Perfect for: New businesses or companies looking to establish their marketing direction
Services Include: Marketing audit and competitive analysis, Target audience development and segmentation, Brand positioning and messaging framework, 12-month strategic marketing roadmap, Marketing budget recommendations and allocation, Key performance indicators (KPI) setup, 90-day quick-win implementation plan.
Perfect for: Established businesses ready to launch high-impact marketing campaigns
Services Include: Multi-channel campaign strategy development, Content strategy and creative direction, Email marketing automation setup, Social media campaign planning, Lead generation and nurturing workflows, Landing page optimization recommendations, Performance tracking and analytics setup, Campaign launch support and optimization.
Perfect for: Companies with existing marketing efforts who want to scale and optimize performance
Services Include: Current marketing performance audit, Conversion funnel analysis and optimization, Advanced audience segmentation and targeting, Marketing automation enhancement, A/B testing strategy and implementation, Revenue attribution and ROI analysis, Team training and process documentation, Ongoing optimization recommendations, Monthly performance reviews.
These options serve as starting points, but every business is unique. You can mix and match services from any package to create a custom solution that fits your specific needs and budget. I work on a flexible retainer basis, allowing us to adjust hours and focus areas as your priorities evolve. Whether you need intensive strategy development one month and campaign execution support the next, we can adapt our working relationship to match your business rhythm.
Each engagement begins with a discovery session to understand your goals and design the perfect combination of services for your success.

Contact

"Katie is just like Joy from the movie Inside Out"

She led with a rare combination of strategic vision, creative energy, and execution — helping to amplify our brand within the global synthetic biology community.
John Cumbers, Founder and CEO at SynBioBeta
"Katie brings heart, hustle, and results."

Katie has a real talent for creating clear, focused marketing plans—and just as importantly, she knows how to adapt when things inevitably change.
Sandy Voss, Chief Operating Officer, Market Leader
"She can juggle multiple funnels while building strong, lasting partnerships."

Working with Katie was a great experience. She's a dynamic and optimistic team player who brings great energy and a positive vibe to any team.
Ivan Jaubert, Director of Entrepreneurship at SynBioBeta
"Katie is a problem-solver."

She's a highly skilled and knowledgeable marketing leader and guru! Katie is a problem-solver, does well in high-stress environments, under pressure and ever-changing situations.
Lisa OBryan, Sales Management and Business Development
"Her unique combination of talent, dedication, and humor is truly one of a kind."

Katie has an extraordinary ability to infuse humor into the most challenging situations, making even the most high-pressure moments feel manageable.
Scott Sherpe, Marketing Executive
"She shines brightest when given a challenge."

She was always really good at considering all stakeholders involved so that she can deliver successfully for everyone.
Hannah Price, Marketing Director at New Hope Network