About Me

My journey began in the graphics industry, where I discovered my passion for connecting businesses with their ideal customers. Over the years, I've had the privilege of leading marketing teams, managing multi-million-dollar budgets, and launching campaigns that consistently exceeded revenue targets.

What sets me apart:

  • Strategic thinking with hands-on execution – I don't just create plans; I roll up my sleeves to make them happen

  • Data-driven approach – Every strategy is backed by insights, every campaign is optimized for results

  • Industry expertise – Deep experience in natural products, health & wellness, and specialized B2B markets

  • Team leadership – I've built and managed high-performing marketing teams

When I'm Not Strategizing Your Next Campaign…I'm a Colorado native who finds my best ideas come when I'm not actively looking for them - usually somewhere in the mountains with my hiking boots on or carving turns on the slopes. After 15+ years of marriage to my British husband (yes, he still says "brilliant" and I still love it), we're busy raising two kids who keep us grounded and constantly laughing. You'll often find me trying to perfect my downward dog in yoga class, clutching an iced coffee regardless of the weather, or following around my gentle giant Alfred - our 150-pound pup who thinks he's a lap dog. I'm absolutely terrible at gardening despite my best intentions, but I never miss a good leaf-peeping season in the fall. There's something about Colorado's endless sunshine and mountain air that keeps my creativity flowing and reminds me why authentic, genuine connections matter so much in business and in life.

  • "Katie is just like Joy from the movie Inside Out"

    Katie joined SynBioBeta during a pivotal period of transformation and immediately elevated our marketing efforts. She led with a rare combination of strategic vision, creative energy, and execution — helping to amplify SynBioBeta’s brand within the global synthetic biology community.

    From global campaigns and launches to media strategy for high-profile speakers and sponsors, Katie delivered consistent, high-impact results.

    John Cumbers, Founders and CEO at SynBioBeta

  • "Katie brings heart, hustle, and results."

    Katie is an outstanding partner, leader, and marketer who brings energy, passion, and deep expertise into every room (and Zoom).

    Katie has a real talent for creating clear, focused marketing plans—and just as importantly, she knows how to adapt when things inevitably change. She stays calm under pressure, makes smart calls in real time, and never loses sight of the bigger goals. She’s incredibly well-versed in marketing fundamentals like P&Ls, segmentation, paid media, web development, and AI tools—but what really stands out is her ability to coach and support team members, build authentic industry relationships, and work across functions and with agencies to get things done.

    Sandy Voss, Chief Operating Officer, Market Leader

  • "She can juggle multiple funnels while building strong, lasting partnerships and collaborations."

    Working with Katie was a great experience. She's a savvy Marketing Director who can juggle multiple funnels while building strong, lasting partnerships and collaborations. Beyond that, she's a dynamic and optimistic team player who brings great energy and a positive vibe to any team. Katie makes things happen and makes the process enjoyable along the way.

    Ivan Jaubert, Director of Entrepreneurship at SynBioBeta

  • "Katie is a problem-solver."

    She's a highly skilled and knowledgeable marketing leader and guru! Katie is a problem-solver, does well in high-stress environments, under pressure and ever-changing situations and does so all with seamless ease. Her ability to drive results, process, manage people and engagement, in addition to her approachable and fun nature make Katie a sheer pleasure to collaborate with and hope I get the opportunity to do so again.

    Lisa OBryan, Sales Management and Business Development

  • "Her unique combination of talent, dedication, and humor is truly one of a kind."

    Katie has an extraordinary ability to infuse humor into the most challenging situations, making even the most high-pressure moments feel manageable. Her wit and humor have been a constant source of inspiration and motivation.

    Throughout our extensive collaboration, Katie consistently demonstrated exceptional skills in event marketing, strategy development, and execution. Her creativity knows no bounds, and her passion for delivering outstanding results is infectious. Whether it's crafting engaging campaigns, executing flawless event logistics, or brainstorming innovative ideas, Katie always approaches her work with a dedication that keeps her team energized.

    Scott Sherpe, Marketing Executive

  • "She shines brightest when given a challenge."

    She was by far the best person I’ve ever had the pleasure to work with and for. She was readily available when I needed direction or help and I always learned something new from her. She saw the potential in me and other team members even when we didn’t and she always pushed us to be the best we could be.

    She shines brightest when given a challenge. At her time at New Hope, she balanced many different brands, objectives and revenue goals. She was always really good at considering all stakeholders involved so that she can deliver successfully for everyone. She recognizes that while the bottom line is important, it’s not all that matters. She leads with heart.

    Hannah Price, Marketing Director at New Hope Network

Engagement Options

The Full Project Package

Think of this as bringing me on to guide your entire brand transition from start to finish. I'll work closely with your team through each step - from clarifying your brand identity to launching your new website and rolling out marketing strategies for both business and consumer audiences. We'll set clear goals and deadlines so everyone knows what to expect.

This works great if you:

  • Have a specific timeline for launch

  • Prefer having a detailed roadmap for the entire process

  • Need comprehensive documentation for each phase

I'll deliver specific items at each milestone, meet with your team regularly, and provide everything in writing so you can track our progress. The investment is agreed upon upfront, so you know exactly what you're getting and for how much.

The Ongoing Advisor Approach

This is more like having me "on call" for your team throughout your brand transformation. Instead of a rigid project plan, you get regular access to my expertise whenever questions or challenges pop up. I become an extension of your team, available to guide decisions and provide feedback as things evolve.

This fits well if you:

  • Already have internal resources handling much of the work

  • Need strategic guidance more than hands-on execution

  • Want flexibility to shift priorities as opportunities emerge

  • Prefer regular check-ins to keep everything aligned

We'd set up regular strategy sessions, and you'd have priority access for quick questions between meetings. Each month, we'd review progress and adjust our approach as needed.